This is one of my very old projects done several years ago for Saatchi & Saatchi Prague. Wienerberger is the leading producer of bricks and construction tiles and the tricky (and fun, eh!:) part came when we found out its the middle of grey February, the deadline is tight and theres only one suitable construction site around thats been built using the most recent technology (I mean, bricks:).
Therefore the people were shot in a studio and composed together with other stock and the building thats been heavily cleaned to eliminate any gaps, cracks and smudges from the bricks themselves as they are central characters in these visuals:-)
Therefore the people were shot in a studio and composed together with other stock and the building thats been heavily cleaned to eliminate any gaps, cracks and smudges from the bricks themselves as they are central characters in these visuals:-)
Original Elements:
Breakdown: