We had the pleasure to participate on a fun project masterminded by VCCP Prague. Initially the plan was to bodypaint the bones directly on skin, but for various reasons we decided to add them in post for extra control over the result - therefore each bone is an original digital illustration, later textured, smudged and tweaked to match the bodypart underneath.
The campaign has been just shortlisted at Prague International Advertising Festival.

Image: Gravy [English:ˈɡreɪvi]
Client: Arthrostop
Agency: VCCP Prague
Creative Director: Dejan Stajnberger
Art Director: Eve Kemanes

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