Floceta is a herbal sunburn lotion which eases pain and reduces itching. Our visuals showcase sunburns in the shapes of particular countries where Czech tourists tend to go on summer holidays (such as Italy, Greece or Cyprus) and often come back with unwanted souvenirs - badly sunburned skin. 
Client: Belupo/Floceta
Agency: MADE by Vaculik
Creative Director: Pavel Sobek
Art Director: Miloslav Cerny
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